At Ironcast Solutions, we specialize in helping small businesses succeed online. From modern website design to powerful marketing strategies and business tools, we deliver smart, affordable, and scalable solutions tailored to your needs. Our team brings years of experience, cutting-edge technology, and a passion for helping clients grow and thrive in today’s digital world.
1. Monitoring Mentions and Reviews
• Use tools like Google Alerts, Mention, Brand24, or Reputation.com to track mentions across websites, news, blogs, and social media.
• Monitor review platforms (Google Reviews, Yelp, Trustpilot, Glassdoor, etc.) for customer feedback.
2. Encouraging Positive Reviews
• Prompt satisfied customers to leave reviews via email, SMS, or after-service prompts.
• Make it easy with direct links to review platforms.
• Sometimes incentivize reviews (while adhering to platform guidelines).
3. Responding to Reviews and Feedback
• Respond promptly and professionally to both positive and negative reviews.
• Use negative feedback as a chance to show accountability and customer service.
• Escalate unresolved complaints to customer support channels privately.
4. SEO and Content Strategy
• Publish positive content (blog posts, case studies, testimonials) that highlights company strengths.
• Optimize branded search terms so positive content ranks higher than negative mentions.
• Use press releases, articles, and guest posts to tell your side of the story.
3. Responding to Reviews and Feedback
• Respond promptly and professionally to both positive and negative reviews.
• Use negative feedback as a chance to show accountability and customer service.
• Escalate unresolved complaints to customer support channels privately.
4. SEO and Content Strategy
• Publish positive content (blog posts, case studies, testimonials) that highlights company strengths.
• Optimize branded search terms so positive content ranks higher than negative mentions.
• Use press releases, articles, and guest posts to tell your side of the story.
6. Managing Crisis or Negative Press
• Quickly address any false claims or damaging content through formal statements.
• In serious cases, work with public relations and legal teams to manage defamation or misinformation.
7. Reputation Repair and Suppression
• For firms facing sustained damage, ORM services work to suppress negative content in search results using strategic SEO and positive content campaigns.