IRONCAST SOLUTIONS

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At Ironcast Solutions, we specialize in helping small businesses succeed online. From modern website design to powerful marketing strategies and business tools, we deliver smart, affordable, and scalable solutions tailored to your needs. Our team brings years of experience, cutting-edge technology, and a passion for helping clients grow and thrive in today’s digital world.

Online Marketing and SEO

Smart Strategies. Measurable Results.

At Ironcast Solutions, we help small businesses thrive online by combining cutting-edge digital marketing strategies with the power of AI, SEO, social media, and PPC. We don’t just drive traffic—we help you convert it.

🔍 Search Engine Optimization (SEO)

We optimize your site to rank higher on major search engines like Google, Bing, and Yahoo. From keyword targeting to on-page optimization and technical SEO, we make sure your audience can find you easily.

📱 Social Media Management

We develop and manage customized social media strategies that engage your audience and grow your brand. We post valuable content, monitor engagement, and manage multiple platforms like Facebook, Instagram, LinkedIn, TikTok, and more—so you can focus on running your business.

Our 80/20 Rule:

Share Value, Build Trust

80% Educational, Engaging, or Inspiring Content

Turn Attention into Action

20% Promotional Content (Offers, CTAs, Launches)

⚙️ AI-Powered Marketing Tools

Harness the power of AI to streamline your marketing efforts:

Tools We Use: ChatGPT, DALL·E, Gemini, Grammarly, MonkeyLearn, DataRobot, and more.

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💰 Pay-Per-Click (PPC) Optimization

We design cost-effective PPC campaigns that bring in high-quality leads—without wasted budget. Our proprietary 10-step approach includes:

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🔁 1. Continuous Keyword Refinement

Continuously update keywords to target high-performers and reduce wasted spend.

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📊 2. Conversion Tracking

Track what actions users take to measure success and improve campaign ROI.

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✍️ 3. Ad Copy Testing

Test multiple ad versions to find what drives the best clicks and
conversions.

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🎯 4. Smart Bidding Strategies

Use automated bidding (like tCPA, tROAS) to get the most value from your budget.

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📱 5. Geo, Device & Time Adjustments

Optimize ad performance by location, device type, and time
of day.

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📈 6. Landing Page Optimization

Ensure your landing pages load fast, match the ad message, and convert better.

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🧠 7. Audience Targeting

Reach the right users using custom, lookalike, and
interest-based audiences.

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📦 8. Campaign Segmentation

Separate campaigns by goals (brand, retargeting, etc.) for better control and reporting.

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🧪 9. Use Experiments (Google Ads)

Test changes safely without hurting your existing ad
performance.

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🔍 10. Weekly Optimization Routine

Review data weekly to refine strategy, adjust budgets, and
boost results.

Let us handle the tech—so you can focus on what matters most: your clients and patients.

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